Lesley Witter: Advocating for funeral service at the highest level

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Growing up in Dublin, I never imagined working in funeral service. My journey began in 1995 when I won a green card lottery and moved to Washington, DC.

At the time, I was working as a personal trainer and was able to build connections with members of Congress, congressional staff, and lobbyists. These conversations gave me an inside look at the American political system, sparking my interest in advocacy. This led me to pursue a bachelor’s degree in government relations and a master’s in public administration at George Mason University.

My career began in government relations with Coors Brewing Company, giving me firsthand experience in American politics. I went on to lobby in the alcohol and healthcare industries before transitioning to funeral service advocacy.

Since joining the National Funeral Directors Association (NFDA) in 2007, I have had the privilege of serving as the voice of funeral service and grieving families in Washington, DC.

As NFDA’s Senior Vice President of Advocacy, I am the only full-time federal funeral service lobbyist in the United States. In this role, I work with Congress, the White House, and federal agencies to shape policies that impact funeral directors, grieving families, and their communities.

People often ask what funeral directors lobby for. We focus on “white hat” issues—policies that benefit the profession and society. We advocate for small business protections, health and environmental concerns, and veterans’ funeral benefits. One example is our work with the EPA on formaldehyde exposure assessments to ensure fair policies for funeral professionals.

One of my most meaningful advocacy efforts came from a devastating phone call. A mother whose 21-year-old son had been killed in action called me in tears. “My son will be alone forever,” she cried. At the time, only spouses and minor children could be buried alongside veterans. Determined to help, I worked with Congress to pass The Corey Shea Act, allowing parents of unmarried veterans to be buried alongside them. I also led efforts to pass the BRAVE Act, ensuring veterans receive equal burial benefits, regardless of where they pass away.

I’ve had the honour of testifying before Congress five times, researching, writing, and advocating for policies that shape funeral service. Sometimes I wonder how a girl from Dublin ended up here—but then I remember why I do this work. Funeral service matters.

Lesley Witter, NFDA Senior Vice President, Advocacy