National Association of Funeral Directors CEO Andrew Judd answers the challenge laid down by our columnist
The funeral profession is operating in a period of significant change. Public scrutiny has increased, calls for regulation are gathering momentum, and responsible funeral directors are carrying the reputational burden created by the deplorable actions of a few.
The need for a strong, credible and collective voice has never been greater. It is a moment for leadership, collective responsibility and confidence in the value of standing together. Leading the way for over 120 years, the NAFD is the largest trade association in the UK funeral sector. This year, we have experienced the strongest renewal rate in recent history, and our numbers continue to grow. Our strength in membership across the UK reflects a shared commitment to professional standards, effective representation and a collective vision for a sector that is progressive, inclusive and future-proofed.