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Watchdog raps Pure Cremation TV ad

Watchdog raps Pure Cremation TV ad

19 June 2026

The Advertising Standards Authority (ASA) has panned and banned a Pure Cremation TV ad for misleading people into believing they’re buying a funeral service as part of its standard offer. The long-running ad features a woman in her home surrounded by the…

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Fuller Inquiry: 17 recommendations made to prevent similar atrocities

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