A global appetite for change

Former NAFD president John Adams spoke at the Australian Funeral Directors Association’s convention in Vietnam, highlighting shared global challenges in regulation and leadership. His visit underscored a growing international movement to expand the funeral profession’s role in education and public awareness around death and bereavement. Click the title of this article to find out more.

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How to adapt your funeral home marketing to the customer journey

Today’s funeral customers start their journey online, researching services, reading reviews, and forming impressions before making contact. This article outlines how funeral homes can connect meaningfully at every stage from awareness to advocacy using websites, social media and digital tools. Click the title of this article to find out more.

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Resting Places – Mount of Olives

The Mount of Olives is Jerusalem’s most significant and ancient Jewish cemetery, with burials dating back over 3,000 years. Despite its spiritual importance, the site has faced ongoing challenges with vandalism, preservation, and security in recent decades. Click the title of this article to find out more.

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How to respond to Google reviews?

Responding to Google reviews shows families that your funeral home is caring, transparent, and committed to service. Whether the feedback is positive, negative or even unfair, thoughtful engagement builds trust and boosts your online reputation. Here are key ways to help you. Click the title of this article to find out more.

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Robert Hoey – A journey from Canada to Japan

Canadian funeral director Robert Hoey moved to Japan in 1993 and went on to establish Funeral Support Services. His company provides bilingual funeral care, repatriation, and support for international families facing bereavement in Japan. Click the title of this article to find out more.

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Fortitude brings data-driven marketing solutions to UK

Fortitude Research and Marketing has launched in the UK to help funeral providers use data-driven insights to improve service, build loyalty, and attract more families. Their tailored approach turns customer data into clear actions that support growth and long-term relationships. Click the title of this article to find out more.

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